438’s social media expert, Hannah, spills the tea on the value of influencer marketing for small-medium sized businesses….
Not seeing results through traditional advertising? You’re not alone! Many small and medium-sized businesses (SMEs) are switching things up and seeing successful results with influencer marketing.
New research shows that one in eight SME’s are partnering with popular social media influencers to promote their products or services to a wider audience.
Why choose influencer marketing?
So why are more people choosing to work with influencers? Influencer marketing feels authentic and personal, giving SMEs a golden opportunity to reach more potential customers and enhance their brand visibility.
With consumers increasingly looking to influencers for product recommendations, the personal connection makes influencer marketing effective and relatable. This results in higher engagement rates, more conversions, and a higher return on investment.
Influence marketing success stories…
Glove Glu
Paul Sherratt, the brain behind Glove Glu, a product that helps goalkeepers get a better grip, knows a thing or two about influencer marketing. By teaming up with influencers on TikTok and other platforms, Paul has created genuine connections with his audience. The result? Over half a million bottles of ‘grip spray’ sold worldwide! It’s clear that his strategy is winning.
Flo Health
Flo Health, an app that tracks menstruation cycles and offers valuable insights on everything from conception to menopause, also hit it big with influencer marketing. By partnering with TikTok influencers, Flo Health saw a massive boost in brand awareness and app downloads. Picking influencers whose followers matched their target demographic made a massive difference.
Trigwell Cosmetics
For Trigwell Cosmetics, a UK-based makeup brand born during the pandemic, influencer marketing has been a game-changer. It brought in about 25% of the brand’s £2.9m annual turnover in 2022, turning it into one of TikTok’s top UK beauty brands. With celebrity fans like Jennifer Hudson, it’s clear that Trigwell’s strategy is working hard.
The secret to cost-effective marketing
One of the best things about influencer marketing? It can be super budget-friendly! Unlike other traditional marketing methods, influencer marketing lets SMEs tap into the power of micro- and niche influencers with highly engaged audiences. According to HubSpot, micro-influencers can get up to 60% more engagement so you don’t need to be partnering with the likes of Molly Mae to get the most out of an influencer campaign.
What are the long-term benefits to influencer marketing?
The true value of influencer marketing for SMEs lies in its long-term benefits. By teaming up with the right influencers, small businesses can build lasting relationships with their target audience. This translates into increased brand loyalty, customer trust, and higher sales over time.
How to choose the right influencers
Influencer marketing can sound like an easy win, but it’s not without its challenges. SMEs need to carefully choose influencers who align with their brand values and target audience. The wrong match can lead to wasted marketing funds and potential harm to the brand.
Why work with us?
At 438, we’re pros at influencer marketing and campaign management. We’ll help you navigate the process, identify genuine accounts with engaged followers and a target audience that perfectly matches your brand. Our goal? To deliver winning, results-driven campaigns. We’ll track your performance and provide insights into what worked, what could be improved and how to level up your content marketing strategy.
The bottom line? When done right, influencer marketing can deliver amazing ROI, boost brand awareness, increase visibility, and unlock growth potential for your small business.
So, what are you waiting for? Come in for a brew, and we’ll explain the right way to go about it!